{"product_id":"102713","title":"Social Media Marketing for Solos and Boutique Firms: Building a Personal Brand That Creates Opportunities","description":"\u003cp\u003eClients increasingly hire lawyers they know, trust, and recognize online. For solo practitioners and boutique firms, a strong personal brand is no longer a nice-to-have - it's a critical business development asset. An organic well-built personal brand on social media now drives all sorts of opportunities - including gaining recognition among your niche, raising referral quality, and creating speaking, media, and recruiting opportunities that compound over time.\u003cbr\u003e\r\n\u003cbr\u003e\r\nDesigned and led by a practicing solo attorney who has built a thriving online presence generating more than 800,000 impressions in under two years without any paid marketing, this CLE offers candid, experience-driven branding insights. You will learn the business case for personal branding, the rules that govern attorney social media, and a practical starting framework: choosing the right platform, defining your positioning, building content pillars that work, and measuring what actually matters. Register today!\u003c\/p\u003e","brand":"NBI","offers":[{"title":"Live Webinar Registration","offer_id":64643353215345,"sku":"102713ER","price":199.0,"currency_code":"USD","in_stock":true},{"title":"OnDemand Video","offer_id":64643353248113,"sku":"102713SVDM","price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/5998\/5214\/files\/CK-3875_510x370_Block.png?v=1790261649","url":"https:\/\/nbi-sems.com\/products\/102713","provider":"NBI","version":"1.0","type":"link"}