Bea Hinton

Bea Hinton is a senior associate in the Technology Transactions and Sourcing/Commercial Transactions groups within King & Spalding's Corporate, Finance and Investments practice. She drafts, negotiates and advises clients on a variety of technology, media, intellectual property and other data-intensive transactions, including product, technology, and intellectual property development, licensing and distribution arrangements; software-and platform-as-a-service agreements; professional services agreements, joint ventures; and other complex commercial contracts. Ms. Hinton also advises clients on data privacy and security issues arising in the context of media-, intellectual property- and technology-based transactions. Clients can turn to her for the development of privacy practices and policies as well as custom website terms of service and subscription terms, including for specialized offerings such as NFT minting platforms. Ms. Hinton works with entrepreneurs, individual talent, startups, established companies, brands and investors across a range of industries, including the life sciences and healthcare; ecommerce; NFTs and crypto; Esports and gaming; podcasting and new media; automotive; financial services; fintech; consumer products; enterprise software; software and cloud infrastructure; retail; and cannabis. She also works with media, entertainment and advertising clients to protect and monetize content across digital and traditional media platforms, including live, online, mobile, print and television. Ms. Hinton drafts and negotiates content development, production, licensing, and distribution deals; sponsorships; co-promotions and collaborations; brand and media integrations; influencer programs; live events agreements; and talent endorsements, among others. Before joining King & Spalding, she worked for prominent international law firms in New York City where she advised on issues of data privacy and security; provided strategic brand counsel; and prepared and negotiated technology, media, advertising, intellectual property and other commercial transactions. A practical, business-minded attorney, Ms. Hinton has served as outside in-house counsel to a range of clients in the media, retail, advertising, podcasting, and Esports and gaming industries.