Intellectual Property

4.68

Trademark Law 101

Credits Available
Credit Status Total
Alaska CLE Reciprocity 6 Total
Alabama CLE Approved 6 Total
Arkansas CLE Approved 6 Total
Arizona CLE Approved 6 Total
California CLE Approved 6 Total
Colorado CLE Approved 7 Total
Connecticut CLE Approved 6 Total
Delaware CLE Approved 6 Total
Florida CLE Approved 7 Total
Georgia CLE Approved 6 Total
Hawaii CLE Approved 6 Total
Iowa CLE Approved 6 Total
Idaho CLE Approved 6 Total
Illinois CLE Approved 6 Total
Indiana CLE Approved 6 Total
Kansas CLE Approved 7 Total
Kentucky CLE Approved 6 Total
Louisiana CLE Approved 6 Total
Maine CLE Approved 6 Total
Minnesota CLE Approved 6 Total
Missouri CLE Approved 6 Total
Northern Mariana Islands CLE Approved 6 Total
Mississippi CLE Approved 6 Total
Montana CLE Approved 6 Total
North Carolina CLE Approved 6 Total
North Dakota CLE Approved 6 Total
Nebraska CLE Approved 6 Total
New Hampshire CLE Approved 6 Total
New Jersey CLE Approved 7.2 Total
New Mexico CLE Approved 6 Total
Nevada CLE Approved 6 Total
New York CLE Approved 7 Total
Ohio CLE Approved 6 Total
Oklahoma CLE Approved 7 Total
Oregon CLE Approved 6 Total
Pennsylvania CLE Approved 6 Total
Rhode Island CLE Upon Request 6 Total
South Carolina CLE Approved 6 Total
Tennessee CLE Approved 6 Total
Texas CLE Approved 6 Total
Utah CLE Approved 6 Total
Virginia CLE Approved 6 Total
Vermont CLE Approved 6 Total
Washington CLE Approved 6 Total
Wisconsin CLE Approved 7 Total
West Virginia CLE Approved 7.2 Total
Wyoming CLE Approved 6 Total
OnDemand
5 hours 54 minutes
Gary Laurie
Kenneth Kula
Brandon Selinsky
Lori Hager
Kirk Damman
With Gary A. Laurie from Law Office of Gary Laurie Esq. + 5 others
Recorded October 24, 2025.
Product ID 100913

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Overview

The Essentials of Trademark Law

Whether you're interested in practicing trademark law or looking for a refresher, don't miss this important opportunity to get the basics down. Start with a practical introduction to key concepts in trademark law and get step-by-step guidance on how to secure and enforce your clients' rights. Our distinguished faculty will also cover seminal case law you need to know, in addition to major legal developments in trademark law - register today!

  • Identify which types of intellectual assets can be protected by trademarks.
  • Understand the pros and cons of trademark registration.
  • Learn how to research, select, and format trademarks.
  • Receive detailed instructions on how to register trademarks successfully.
  • Get tips for defending trademarks through regular maintenance and enforcement.
  • Stay up to date on recent changes in trademark law.

Abbreviated Agenda

  1. Trademark Fundamentals
  2. Selecting and Formatting Trademarks
  3. Trademark Searches: What You Need to Know
  4. Registering Trademarks: The Application and Filing Process
  5. Trademark Maintenance, Enforcement, and Infringement
  6. Legal Updates
  7. Legal Ethics in IP
Product ID 100913

Credit Details

Credits Available
Credit Status Total
Alaska CLE Reciprocity 6 Total
Alabama CLE Approved 6 Total
Arkansas CLE Approved 6 Total
Arizona CLE Approved 6 Total
California CLE Approved 6 Total
Colorado CLE Approved 7 Total
Connecticut CLE Approved 6 Total
Delaware CLE Approved 6 Total
Florida CLE Approved 7 Total
Georgia CLE Approved 6 Total
Hawaii CLE Approved 6 Total
Iowa CLE Approved 6 Total
Idaho CLE Approved 6 Total
Illinois CLE Approved 6 Total
Indiana CLE Approved 6 Total
Kansas CLE Approved 7 Total
Kentucky CLE Approved 6 Total
Louisiana CLE Approved 6 Total
Maine CLE Approved 6 Total
Minnesota CLE Approved 6 Total
Missouri CLE Approved 6 Total
Northern Mariana Islands CLE Approved 6 Total
Mississippi CLE Approved 6 Total
Montana CLE Approved 6 Total
North Carolina CLE Approved 6 Total
North Dakota CLE Approved 6 Total
Nebraska CLE Approved 6 Total
New Hampshire CLE Approved 6 Total
New Jersey CLE Approved 7.2 Total
New Mexico CLE Approved 6 Total
Nevada CLE Approved 6 Total
New York CLE Approved 7 Total
Ohio CLE Approved 6 Total
Oklahoma CLE Approved 7 Total
Oregon CLE Approved 6 Total
Pennsylvania CLE Approved 6 Total
Rhode Island CLE Upon Request 6 Total
South Carolina CLE Approved 6 Total
Tennessee CLE Approved 6 Total
Texas CLE Approved 6 Total
Utah CLE Approved 6 Total
Virginia CLE Approved 6 Total
Vermont CLE Approved 6 Total
Washington CLE Approved 6 Total
Wisconsin CLE Approved 7 Total
West Virginia CLE Approved 7.2 Total
Wyoming CLE Approved 6 Total
Select Jurisdiction
CLE

Agenda

All times are shown in
  1. Trademark Fundamentals

    1. What is a Trademark? Tradename?
    2. Pros and Cons of Trademark Registration
    3. Trademark Rights and Legal Requirements
    4. Different Trademark Categories
    5. Trademark vs. Service Mark
    6. Use of the "TM," "SM," and "(r)" Symbols
    7. Patent, Trademark, or Copyright Protection?
  2. Selecting and Formatting Trademarks

    1. Selection of the Mark
    2. Proper Trademark Grammar
    3. Mark Format
    4. Identification of Goods and Services
    5. Evaluation of the Mark (Strength, Subject Matter, Likelihood of Confusion)
  3. Trademark Searches: What You Need to Know

    1. Procedures and Schedules of Research
    2. Research Necessities, Scope of the Clearance Search and Responsibilities
    3. Search of State and Federal Trademark Applications and Registrations
    4. Search of Business Directories, Company Names, and Domain Names
    5. Records of the U.S. Patent and Trademark Office/USPTO Database
    6. "Knock-Out" and "Screening" Searches
    7. Analysis of Search Results
  4. Registering Trademarks: The Application and Filing Process

    1. Laws and Rules Governing Federal Registration
    2. "Basis" for Filing
    3. Sample Application and Forms; Different Types of Applications
    4. "Intent to Use" or "Use in Commerce" Application
    5. The Filing Process and Timeline
    6. Application Preparation and Submission
    7. The Evaluation Period
    8. The Verdict: Approval/Denial/Refusal/Suspension of the Application
  5. Trademark Maintenance, Enforcement, and Infringement

    1. Policing and Monitoring the Mark
    2. Trademark Infringement Basics: Requirements, Rights, Remedies, and Procedure
    3. Preparing and Using Cease and Desist Letters
    4. Trademark Issues on the Internet (Domain Names and Cybersquatting)
    5. Sample Coexistence Agreement
    6. Trademark Renewal
  6. Legal Updates

    1. The Top 5 Trademark Cases You Should Know
    2. Recent Case Law Developments
    3. Rule and Regulation Changes
  7. Legal Ethics in IP

    1. Attorney-Client Privilege
    2. Ethical Problems Involving Disclosure During Intellectual Property Cases
    3. Conflicts of Interest
    4. Confidentiality

Who Should Attend

This program is designed for attorneys. Paralegals will also benefit from this course.

Speakers

Gary A Laurie
Gary A.
Laurie
Law Office of Gary Laurie Esq.
Kenneth P Kula
Kenneth P.
Kula
Buether Joe & Counselors, LLC
Brandon M Selinsky
Brandon M.
Selinsky
Whitcomb, Selinsky, PC
Lori P Hager
Lori P.
Hager
Kyberia Legal, LLC
NM
Naama
Mandelboum
Kyberia Legal, LLC
Kirk A Damman
Kirk A.
Damman
Lewis Rice LLC
Speaker bio
Gary A Laurie

Gary A. Laurie

Law Office of Gary Laurie Esq.
Gary Laurie

is the founder of a full-service entertainment and intellectual property law firm. For over 15 years, the firm has been protecting and enforcing its client's intellectual property rights as well as negotiating content deals on both the production and talent side of the table. With a focus on entertainment, intellectual property, and corporate matters, the firm is in a position to offer a full range of services to artists, businesses and individuals. The firm's intellectual property practice provides a complete range of transactional services for domestic and international companies. In addition to registering trademarks and copyrights throughout the United States and abroad, the firm assists clients in exploiting their intellectual property rights as well as counsels clients concerning the validity and valuation of intellectual property. Mr. Laurie is a past chair of the Entertainment Arts and Sports Law Section of the New Jersey State Bar Association. He also teaches courses in contract, business and entertainment law at Montclair State University, as well as Music Business Law at New Jersey City University. Mr. Laurie is a frequent lecturer on entertainment and intellectual property topics and provides volunteer services for the Pro Bono Partnership. He earned his bachelor's degree from Montclair State University and his J.D. degree from Seton Hall University.

Speaker bio
Kenneth P Kula

Kenneth P. Kula

Buether Joe & Counselors, LLC
Kenneth Kula

is a trial attorney with Buether Joe & Counselors LLC, where he represents individuals and companies in complex litigation involving intellectual property, such as patents, copyrights, trademarks, and trade secrets. Mr. Kula also practices in the areas of technology law and general litigation. He has represented clients, as plaintiff and defendant, and has tried both bench and jury trials in state or federal court in various courts throughout the United States. Mr. Kula has served as an adjunct professor at Washburn University School of Law, where he taught courses on patent law and intellectual property. He has been active in the National Institute for Trial Advocacy and teaching Building Trial Skills program at Southern Methodist University. Mr. Kula also served as an ethics investigator for his local bar association. He has been invited to speak by various organizations on a variety of topics, including intellectual property litigation, copyright law and the construction industry, ethics, and electronic discovery. Mr. Kula is admitted to practice law in Texas, Missouri, Kansas, New York, and Nebraska. He has been admitted to practice before the U.S. Court of Appeals for the Federal Circuit and before various federal district courts. Mr. Kula is, or has been, a member of the Intellectual Property Owners Association (IPO) and various state, city and other local bar associations. He earned his B.S. degree from St. John Fisher College and his J.D. degree, cum laude, from Washburn University School of Law.

Speaker bio
Brandon M Selinsky

Brandon M. Selinsky

Whitcomb, Selinsky, PC
Brandon Selinsky

counsels breweries and other business clients on trademark prosecution and defense in front of the USPTO and TTAB. Most recently, he fended off a major university's attack on an independent artist's trademark. Mr. Selinsky also represents service-disabled veteran-owned small businesses (SDVOSB) in government procurement matters, including bid protests, contract disputes, and appellate advocacy. In addition to trademarks, he specializes in beer and spirits law more broadly, including TTB compliance, licensing/permitting, and other regulatory issues. Prior to joining Whitcomb, Selinsky PC, Mr. Selinsky litigated subrogation claims for major insurance companies, including American Family, State Farm and USAA. He also worked for a national social security disability company and has represented disabled clients in administrative hearings and in the federal district and circuit courts for ten years. Mr. Selinsky earned his B.A. degree, cum laude, from Albion College and his J.D. degree from University of Nebraska College of Law.

Speaker bio
Lori P Hager

Lori P. Hager

Kyberia Legal, LLC
Lori Hager

is a member with Kyberia Legal, LLC practicing in the areas of trademark, copyright, corporate counseling, business litigation services, and corporate transactions. Ms. Hager earned her B.S. degree in environmental science and public policy from the University of Maryland and her J.D. degree from Seton Hall University School of Law.

Speaker bio
NM

Naama Mandelboum

Kyberia Legal, LLC
Naama Mandelboum

an associate at Kyberia Legal, LLC, is an international attorney with dual licensing in New York- and Israel. Ms. Mandelboum's areas of expertise include corporate law, intellectual property, and privacy law. Ms. Mandelboum advises businesses of all sizes, and provides consulting services to law firms on brand protection, trademark registration, and compliance with U.S. privacy regulations. With a practical and business-focused approach, Ms. Mandelboum is committed to helping companies understand and navigate the legal tools that support growth and long-term success.  

Speaker bio
Kirk A Damman

Kirk A. Damman

Lewis Rice LLC
Kirk Damman

is a member in the St. Louis office of Lewis Rice LLC, where he practices in all areas of intellectual property law, with an emphasis on helping startup and growing companies begin to manage, license and gain value from their intellectual property (patents, trademarks, copyrights, and trade secrets), as well as obtain protection for their most important ideas and products. Mr. Damman is the co-author of two books on patent law. He also works with startups in other areas including issues related to crowdfunding campaigns and additive manufacturing (3D printing). Mr. Damman is a member of the American Intellectual Property Law Association, where he was formerly the chairman of the Committee for Emerging Technologies. He is also involved with the Intellectual Property Committee of the IEEE. Mr. Damman earned his B.A. degree, magna cum laude, from Carleton College and his J.D. degree from Harvard Law School.

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