Professional & Business Skills

Live Online

Social Media Marketing for Solos and Boutique Firms: Building a Personal Brand That Creates Opportunities

Credits Available
Credit Status Total
Alabama CLE Approved 1 Total
Arizona CLE Approved 1 Total
Connecticut CLE Approved 1 Total
Kansas CLE Upon Request 1 Total
Kentucky CLE Upon Request 1 Total
Missouri CLE Approved 1.2 Total
Northern Mariana Islands CLE Approved 1 Total
Nebraska CLE Approved 1 Total
New Jersey CLE Approved 1.2 Total
Ohio CLE Approved 1 Total
South Carolina CLE Approved 1 Total
West Virginia CLE Approved 1.2 Total
Live Online
1 hour
Fernanda Hinojosa
With Fernanda Hinojosa from AL CHILE LAW, P.C.

Wed, Dec 02, 00:00 AM – 00:00 PM

Product ID 102713

Register For Course

Course Includes
$199

Live Webinar Registration

OnDemand Recording

Course Book Download

OnDemand content will be available within 7 days of event date.

Overview

Turn Your Personal Brand Into an Opportunity Development Engine

Clients increasingly hire lawyers they know, trust, and recognize online. For solo practitioners and boutique firms, a strong personal brand is no longer a nice-to-have - it's a critical business development asset. An organic well-built personal brand on social media now drives all sorts of opportunities - including gaining recognition among your niche, raising referral quality, and creating speaking, media, and recruiting opportunities that compound over time.

Designed and led by a practicing solo attorney who has built a thriving online presence generating more than 800,000 impressions in under two years without any paid marketing, this CLE offers candid, experience-driven branding insights. You will learn the business case for personal branding, the rules that govern attorney social media, and a practical starting framework: choosing the right platform, defining your positioning, building content pillars that work, and measuring what actually matters. Register today!

Abbreviated Agenda

  1. Why Building a Brand is No Longer Optional
  2. The Business Case for Personal Branding
  3. Personal Brand vs. Firm Brand: Why the Former is More Important - and How Both Work Together
  4. Common Myths That Hold Lawyers Back
  5. Avoiding Social Media Pitfalls: Advertising Rules, Confidentiality, Legal Advice, and AI
  6. Where to Start: Building Your Personal Brand Strategically
  7. Content Pillars That Work
  8. Creating a Sustainable Content Workflow (Without Consuming Billable Hours)

Can't Attend Live?

Get the OnDemand Instead

Watch the recording of this event on your own schedule. We'll notify you when its ready.

Related Topics

Product ID 102713

Credit Details

Credits Available
Credit Status Total
Alabama CLE Approved 1 Total
Arizona CLE Approved 1 Total
Connecticut CLE Approved 1 Total
Kansas CLE Upon Request 1 Total
Kentucky CLE Upon Request 1 Total
Missouri CLE Approved 1.2 Total
Northern Mariana Islands CLE Approved 1 Total
Nebraska CLE Approved 1 Total
New Jersey CLE Approved 1.2 Total
Ohio CLE Approved 1 Total
South Carolina CLE Approved 1 Total
West Virginia CLE Approved 1.2 Total
Select Jurisdiction
CLE

Agenda

All times are shown in

  1. Social Media Marketing for Solos and Boutique Firms: Building a Personal Brand That Creates Opportunities

    1. Why Building a Brand is No Longer Optional
    2. The Business Case for Personal Branding
    3. Personal Brand vs. Firm Brand: Why the Former is More Important - and How Both Work Together
    4. Common Myths That Hold Lawyers Back
    5. Avoiding Social Media Pitfalls: Advertising Rules, Confidentiality, Legal Advice, and AI
    6. Where to Start: Building Your Personal Brand Strategically
    7. Content Pillars That Work
    8. Creating a Sustainable Content Workflow (Without Consuming Billable Hours)

Who Should Attend

This program is designed for solos, boutique attorneys, and lawyers considering going out on their own.

Speakers

Fernanda Hinojosa
Fernanda
Hinojosa
AL CHILE LAW, P.C.
Speaker bio
Fernanda Hinojosa

Fernanda Hinojosa

AL CHILE LAW, P.C.
Fernanda Hinojosa

is the founder of AL CHILE LAW, P.C., a California-based practice focused on intellectual property and technology transactions, with over 12 years of experience advising on emerging technologies, including AI and crypto. Her work sits at the intersection of innovation, intangible assets, and business strategy, giving her a unique perspective on both IP and the power of personal branding.As a foreign-trained attorney with an LL.M. degree from Loyola Law School and J.D. degree from Universidad Iberoamericana Ciudad de Mexico without a traditional U.S. Big Law background, Ms. Hiinojsa built her practice from the ground up in a fully remote environment. Early on, she recognized that legal expertise alone would not be enough, she needed to intentionally build a personal brand to create visibility, credibility, and opportunity. Ms. Hinojosa's approach is rooted in storytelling, cultural identity, and the strategic use of intangible assets. As an emerging tech attorney, she closely follows how digital platforms are reshaping the way professionals connect, build trust, and develop relationships; often starting online and extending into meaningful offline opportunities. Ms. Hinojosa brings a practical, experience-driven perspective to solo practice growth, grounded in what actually works.

View full profile
Loading recommendations...

TOP FAQs

How do I access my courses?
Courses are available within your account. Simply login to your account and click on My Courses. If you require additional assistance please call our Customer Service Department at 800-930-6182.
Do you have options for attendees who are deaf or hard of hearing?
Closed captioning is available for all Live Webinars. After you've joined the event room, you can enable closed captioning by clicking the "cc" button in the lower right of the player.
What happens if my course is cancelled?
In the unlikely event that NBI cancels or reschedules an upcoming program, each registered attendee will be contacted via email by a representative of NBI. Outreach to attendees begins as soon as NBI is made aware that a program will not move forward at its originally scheduled date and time.
Are multiple attendee discounts available?
Yes, the more people you bring from your organization, the more you save. After the first registration, each additional attendee receives a special discount off of their total tuition.
When will the OnDemand be available and how long will I have access to the content?
The OnDemand Video will be available to stream within 7 days of live broadcast date. You will have access to the content for 6 months in your account. If you’re a subscriber, you’ll have access to your course recordings until 7 days after the expiration date of the subscription.
What is included with my course purchase?
When you enroll prior to the live event date you will receive access to the live-streaming webinar which will allow you to interact with faculty in real-time. With each course, you will receive access to the content via OnDemand Streaming and the Video Download. Course reference materials are included with each course purchase in a downloadable PDF format.
Will I receive a certificate of completion?
Yes, we'll email you a certificate of completion and store in your account for any future reporting needs.
Can multiple people watch courses and request credit?
While only paid registrants can receive continuing education credit for attending, there are no limitations to the number of viewers at each connection.

Have more questions? Please Contact Us