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Social Media Marketing for Solos and Boutique Firms: Building a Personal Brand That Creates Opportunities

Credits Available
Credit Status Total
Alabama CLE Approved 1 Total
Arizona CLE Approved 1 Total
Connecticut CLE Approved 1 Total
Kansas CLE Upon Request 1 Total
Kentucky CLE Upon Request 1 Total
Missouri CLE Approved 1.2 Total
Northern Mariana Islands CLE Approved 1 Total
Nebraska CLE Approved 1 Total
New Jersey CLE Approved 1.2 Total
Ohio CLE Approved 1 Total
South Carolina CLE Approved 1 Total
West Virginia CLE Approved 1.2 Total
Live Online
1 hour
Fernanda Hinojosa
With Fernanda Hinojosa from AL CHILE LAW, P.C.

Wed, Dec 02, 00:00 AM – 00:00 PM

Product ID 102713

Register For Course

Course Includes
$199

Live Webinar Registration

OnDemand Recording

Course Book Download

OnDemand content will be available within 7 days of event date.

Overview

Turn Your Personal Brand Into an Opportunity Development Engine

Clients increasingly hire lawyers they know, trust, and recognize online. For solo practitioners and boutique firms, a strong personal brand is no longer a nice-to-have - it's a critical business development asset. An organic well-built personal brand on social media now drives all sorts of opportunities - including gaining recognition among your niche, raising referral quality, and creating speaking, media, and recruiting opportunities that compound over time.

Designed and led by a practicing solo attorney who has built a thriving online presence generating more than 800,000 impressions in under two years without any paid marketing, this CLE offers candid, experience-driven branding insights. You will learn the business case for personal branding, the rules that govern attorney social media, and a practical starting framework: choosing the right platform, defining your positioning, building content pillars that work, and measuring what actually matters. Register today!

Abbreviated Agenda

  1. Why Building a Brand is No Longer Optional
  2. The Business Case for Personal Branding
  3. Personal Brand vs. Firm Brand: Why the Former is More Important - and How Both Work Together
  4. Common Myths That Hold Lawyers Back
  5. Avoiding Social Media Pitfalls: Advertising Rules, Confidentiality, Legal Advice, and AI
  6. Where to Start: Building Your Personal Brand Strategically
  7. Content Pillars That Work
  8. Creating a Sustainable Content Workflow (Without Consuming Billable Hours)

Can't Attend Live?

Get the OnDemand Instead

Watch the recording of this event on your own schedule. We'll notify you when its ready.

Related Topics

Product ID 102713

Credit Details

Credits Available
Credit Status Total
Alabama CLE Approved 1 Total
Arizona CLE Approved 1 Total
Connecticut CLE Approved 1 Total
Kansas CLE Upon Request 1 Total
Kentucky CLE Upon Request 1 Total
Missouri CLE Approved 1.2 Total
Northern Mariana Islands CLE Approved 1 Total
Nebraska CLE Approved 1 Total
New Jersey CLE Approved 1.2 Total
Ohio CLE Approved 1 Total
South Carolina CLE Approved 1 Total
West Virginia CLE Approved 1.2 Total

Credit Details by Jurisdiction

Live Webinar Registration

CLE Credits
Alabama CLE Approved · 1 Total Credits

Live - Alabama CLE - 1: This course or a portion thereof has been approved by the Alabama State Bar Mandatory Continuing Legal Education Commission for a maximum of 1.0 credit hours, including 0.0 ethics/professionalism credit.

Arizona CLE Approved · 1 Total Credits

Live - Arizona CLE - 1: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. This activity qualifies for 1.0 hours toward your annual CLE requirement for the State of Arizona, including 0.0 hour of professional responsibility.

Connecticut CLE Approved · 1 Total Credits
  • 1 Ethics/Professionalism

Live - Connecticut CLE - 1: Neither the Connecticut Judicial Branch nor the Commission on Minimum Continuing Legal Education approve or accredit CLE providers or activities. It is the opinion of NBI, Inc. that this activity qualifies for 1.0 hours toward your annual CLE requirement in Connecticut, including 1.0 hour(s) of ethics/professionalism.

Kansas CLE Upon Request · 1 Total Credits

Live - Kansas CLE - 1: Upon course completion and credit request submittal, an application will be submitted to Kansas CLE.

Kentucky CLE Upon Request · 1 Total Credits

Live - Kentucky CLE - 1: Upon course completion and credit request submittal, an application will be submitted to the Kentucky Bar Association Continuing Legal Education Commission.

Missouri CLE Approved · 1.2 Total Credits

Live - Missouri CLE - 1.2: NBI, Inc. is an accredited sponsor with Missouri Minimum Continuing Legal Education. This program qualifies for 1.20 hours of CLE credit, which includes 0.0 hour of ethics, professionalism or malpractice prevention credit.

Northern Mariana Islands CLE Approved · 1 Total Credits

Live - Northern Mariana Islands CLE - 1: This course has been approved by the Commonwealth of the Northern Mariana Islands. Lawyers who complete this course shall receive 1.0 hours of CLE credit.

Nebraska CLE Approved · 1 Total Credits

Live - Nebraska CLE - 1: NBI, Inc. is an accredited CLE sponsor in the state of Nebraska. This activity has been approved for 1.0 distance learning CLE credits, including 0.0 hour of professional responsibility credit.

New Jersey CLE Approved · 1.2 Total Credits

Live - New Jersey CLE - 1.2: This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 1.20 hours of total CLE credit. Of these, 0.0 qualifies as hours of credit for ethics/professionalism.

Ohio CLE Approved · 1 Total Credits
  • 1 New Lawyer Training

Live - Ohio CLE - 1: This course has been approved by the Supreme Court of Ohio Commission on Continuing Legal Education for 1.0 CLE credit hours, including 0.0 hour of attorney professional conduct instruction. This course is approved for 1.0 hours of New Lawyer Training credit. NLT credit is only available on “Live Webcast” and "Webcast Replay" versions of this program.

South Carolina CLE Approved · 1 Total Credits

Live - South Carolina CLE - 1: This course is accredited by the South Carolina Commission on Continuing Legal Education and Specialization for 1.0 alternatively delivered hours, of which 0.0 hour relates to legal ethics and professional responsibility.

West Virginia CLE Approved · 1.2 Total Credits
  • 1.2 Office Management

Live - West Virginia CLE - 1.2: This program qualifies for 1.20 hours of credit, which includes 1.20 hour of Office Management, under the West Virginia Rules for Mandatory Continuing Legal Education.

OnDemand Video

CLE Credits
Alabama CLE Approved · 1 Total Credits

Earn Until

OnDemand - Alabama CLE - 1: This course or a portion thereof has been approved by the Alabama State Bar Mandatory Continuing Legal Education Commission for a maximum of 1.0 on-demand credit hours, including 0.0 ethics/professionalism credit.

Arizona CLE Approved · 1 Total Credits

Earn Until

OnDemand - Arizona CLE - 1: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. This activity qualifies for 1.0 hours toward your annual CLE requirement for the State of Arizona, including 0.0 hour of professional responsibility.

Video Download - Arizona CLE - 1: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. This activity qualifies for 1.0 hours toward your annual CLE requirement for the State of Arizona, including 0.0 hour of professional responsibility.

Connecticut CLE Approved · 1 Total Credits
  • 1 Ethics/Professionalism

Earn Until

OnDemand - Connecticut CLE - 1: Neither the Connecticut Judicial Branch nor the Commission on Minimum Continuing Legal Education approve or accredit CLE providers or activities. It is the opinion of NBI, Inc. that this activity qualifies for 1.0 self-study hours toward your annual CLE requirement in Connecticut, including 1.0 self-study hour(s) of ethics/professionalism.

Video Download - Connecticut CLE - 1: Neither the Connecticut Judicial Branch nor the Commission on Minimum Continuing Legal Education approve or accredit CLE providers or activities. It is the opinion of NBI, Inc. that this activity qualifies for 1.0 self-study hours toward your annual CLE requirement in Connecticut, including 1.0 self-study hour(s) of ethics/professionalism.

Kansas CLE Upon Request · 1 Total Credits

Earn Until

OnDemand - Kansas CLE - 1: Upon course completion and credit request submittal, an application will be submitted to Kansas CLE.

Video Download - Kansas CLE - 1: Upon course completion and credit request submittal, an application will be submitted to Kansas CLE.

Kentucky CLE Upon Request · 1 Total Credits

Earn Until

OnDemand - Kentucky CLE - 1: Upon course completion and credit request submittal, an application will be submitted to the Kentucky Bar Association Continuing Legal Education Commission.

Video Download - Kentucky CLE - 1: Upon course completion and credit request submittal, an application will be submitted to the Kentucky Bar Association Continuing Legal Education Commission.

Missouri CLE Approved · 1.2 Total Credits

Earn Until

OnDemand - Missouri CLE - 1.2: NBI, Inc. is an accredited sponsor with Missouri Minimum Continuing Legal Education. This program qualifies for 1.20 self-study CLE credit hours.

Video Download - Missouri CLE - 1.2: NBI, Inc. is an accredited sponsor with Missouri Minimum Continuing Legal Education. This program qualifies for 1.20 self-study CLE credit hours.

Northern Mariana Islands CLE Approved · 1 Total Credits

Earn Until

OnDemand - Northern Mariana Islands CLE - 1: This course has been approved by the Commonwealth of the Northern Mariana Islands. Lawyers who complete this course shall receive 1.0 hours of self-study CLE credit.

Video Download - Northern Mariana Islands CLE - 1: This course has been approved by the Commonwealth of the Northern Mariana Islands. Lawyers who complete this course shall receive 1.0 hours of self-study CLE credit.

Nebraska CLE Approved · 1 Total Credits

Earn Until

OnDemand - Nebraska CLE - 1: NBI, Inc. is an accredited CLE sponsor in the state of Nebraska. This activity has been approved for 1.0 distance learning CLE credits, including 0.0 hour of professional responsibility credit.

Video Download - Nebraska CLE - 1: NBI, Inc. is an accredited CLE sponsor in the state of Nebraska. This activity has been approved for 1.0 distance learning CLE credits, including 0.0 hour of professional responsibility credit.

New Jersey CLE Approved · 1.2 Total Credits

Earn Until

OnDemand - New Jersey CLE - 1.2: This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 1.20 hours of alternative format CLE credit. Of these, 0.0 qualifies as hours of alternative learning format credit for ethics/professionalism.

Video Download - New Jersey CLE - 1.2: This program has been approved by the Board on Continuing Legal Education of the Supreme Court of New Jersey for 1.20 hours of alternative format CLE credit. Of these, 0.0 qualifies as hours of alternative learning format credit for ethics/professionalism.

Ohio CLE Approved · 1 Total Credits

Earn Until

OnDemand - Ohio CLE - 1: This course has been approved by the Supreme Court of Ohio Commission on Continuing Legal Education for 1.0 CLE credit hours, including 0.0 hour of attorney professional conduct instruction.

Video Download - Ohio CLE - 1: This course has been approved by the Supreme Court of Ohio Commission on Continuing Legal Education for 1.0 CLE credit hours, including 0.0 hour of attorney professional conduct instruction.

South Carolina CLE Approved · 1 Total Credits

Earn Until

OnDemand - South Carolina CLE - 1: This course is accredited by the South Carolina Commission on Continuing Legal Education and Specialization for 1.0 alternatively delivered hours, of which 0.0 hour relates to legal ethics and professional responsibility.

Video Download - South Carolina CLE - 1: This course is accredited by the South Carolina Commission on Continuing Legal Education and Specialization for 1.0 alternatively delivered hours, of which 0.0 hour relates to legal ethics and professional responsibility.

West Virginia CLE Approved · 1.2 Total Credits
  • 1.2 Office Management

Earn Until

OnDemand - West Virginia CLE - 1.2: This program qualifies for 1.20 hours of pre-recorded credit, which includes 1.20 hour of pre-recorded Office Management credit, under the West Virginia Rules for Mandatory Continuing Legal Education.

Video Download - West Virginia CLE - 1.2: This program qualifies for 1.20 hours of pre-recorded credit, which includes 1.20 hour of pre-recorded Office Management credit, under the West Virginia Rules for Mandatory Continuing Legal Education.
Select Jurisdiction
CLE

Agenda

All times are shown in

  1. Social Media Marketing for Solos and Boutique Firms: Building a Personal Brand That Creates Opportunities

    1. Why Building a Brand is No Longer Optional
    2. The Business Case for Personal Branding
    3. Personal Brand vs. Firm Brand: Why the Former is More Important - and How Both Work Together
    4. Common Myths That Hold Lawyers Back
    5. Avoiding Social Media Pitfalls: Advertising Rules, Confidentiality, Legal Advice, and AI
    6. Where to Start: Building Your Personal Brand Strategically
    7. Content Pillars That Work
    8. Creating a Sustainable Content Workflow (Without Consuming Billable Hours)

Who Should Attend

This program is designed for solos, boutique attorneys, and lawyers considering going out on their own.

Speakers

Fernanda Hinojosa
Fernanda
Hinojosa
AL CHILE LAW, P.C.
Speaker bio
Fernanda Hinojosa

Fernanda Hinojosa

AL CHILE LAW, P.C.
Fernanda Hinojosa

is the founder of AL CHILE LAW, P.C., a California-based practice focused on intellectual property and technology transactions, with over 12 years of experience advising on emerging technologies, including AI and crypto. Her work sits at the intersection of innovation, intangible assets, and business strategy, giving her a unique perspective on both IP and the power of personal branding.As a foreign-trained attorney with an LL.M. degree from Loyola Law School and J.D. degree from Universidad Iberoamericana Ciudad de Mexico without a traditional U.S. Big Law background, Ms. Hiinojsa built her practice from the ground up in a fully remote environment. Early on, she recognized that legal expertise alone would not be enough, she needed to intentionally build a personal brand to create visibility, credibility, and opportunity. Ms. Hinojosa's approach is rooted in storytelling, cultural identity, and the strategic use of intangible assets. As an emerging tech attorney, she closely follows how digital platforms are reshaping the way professionals connect, build trust, and develop relationships; often starting online and extending into meaningful offline opportunities. Ms. Hinojosa brings a practical, experience-driven perspective to solo practice growth, grounded in what actually works.

View full profile
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TOP FAQs

How do I access my courses?
Courses are available within your account. Simply login to your account and click on My Courses. If you require additional assistance please call our Customer Service Department at 800-930-6182.
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Closed captioning is available for all Live Webinars. After you've joined the event room, you can enable closed captioning by clicking the "cc" button in the lower right of the player.
What happens if my course is cancelled?
In the unlikely event that NBI cancels or reschedules an upcoming program, each registered attendee will be contacted via email by a representative of NBI. Outreach to attendees begins as soon as NBI is made aware that a program will not move forward at its originally scheduled date and time.
Are multiple attendee discounts available?
Yes, the more people you bring from your organization, the more you save. After the first registration, each additional attendee receives a special discount off of their total tuition.
When will the OnDemand be available and how long will I have access to the content?
The OnDemand Video will be available to stream within 7 days of live broadcast date. You will have access to the content for 6 months in your account. If you’re a subscriber, you’ll have access to your course recordings until 7 days after the expiration date of the subscription.
What is included with my course purchase?
When you enroll prior to the live event date you will receive access to the live-streaming webinar which will allow you to interact with faculty in real-time. With each course, you will receive access to the content via OnDemand Streaming and the Video Download. Course reference materials are included with each course purchase in a downloadable PDF format.
Will I receive a certificate of completion?
Yes, we'll email you a certificate of completion and store in your account for any future reporting needs.
Can multiple people watch courses and request credit?
While only paid registrants can receive continuing education credit for attending, there are no limitations to the number of viewers at each connection.

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