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Overview
Contracts, Paid Promotion Rules, Intellectual Property, and More
Social media influencers face unique legal challenges, including FTC regulations, disclosure obligations, and intellectual property questions. If you're to represent them effectively, it is essential to be well-equipped to navigate these challenges effectively. This course will empower you with the knowledge and practical skills needed to do just that. By the course's end, you will be prepared to provide expert counsel, protect your clients from potential legal pitfalls, and ensure they thrive in the dynamic world of influencer marketing, ultimately safeguarding their reputation and success in an ever-evolving online ecosystem. Join us and become the trusted legal advocate influencers need for a secure and flourishing future! Register today!
- Learn what the rules are on proper disclosure of paid partnerships, sponsorships, and promotions.
- Prevent use of copyrighted content without permission.
- Review a sample contract and come away with tools for negotiating deliverables and preventing breach of contract.
- Ensure the legal compliance of giveaways and viewer contests.
Abbreviated Agenda
- FTC Regulations: Disclosure of Paid Promotions
- Structuring Influencer Agreements (With a Sample Contract Review)
- Intellectual Property and Defamation Issues
- Labor Classifications: Employee vs. Contractor
- Safety and Permits for Content Creation in Public Spaces
- Sweepstakes and Giveaways Rules and Best Practices
Credit Details
Credits Available
| Credit | Status | Total | Until |
|---|---|---|---|
| Alaska CLE |
|
3 Total | 04-03-2026 |
| Arizona CLE |
|
3 Total | 04-03-2026 |
| California CLE |
|
3 Total | 04-03-2026 |
| Colorado CLE |
|
4 Total | 12-31-2026 |
| Connecticut CLE |
|
3 Total | 04-03-2026 |
| Delaware CLE |
|
3 Total | 04-03-2026 |
| Hawaii CLE |
|
3 Total | 04-03-2026 |
| Iowa CLE |
|
3 Total | |
| Idaho CLE |
|
3 Total | |
| Illinois CLE |
|
3 Total | 04-02-2026 |
| Maine CLE |
|
3 Total | 04-02-2026 |
| Minnesota CLE |
|
3 Total | 04-03-2026 |
| Missouri CLE |
|
3.6 Total | 04-03-2026 |
| Northern Mariana Islands CLE |
|
3 Total | 04-03-2026 |
| Montana CLE |
|
3 Total | 04-03-2027 |
| North Dakota CLE |
|
3 Total | 04-03-2027 |
| Nebraska CLE |
|
3 Total | 04-03-2026 |
| New Hampshire CLE |
|
3 Total | 04-03-2027 |
| New Mexico CLE |
|
3 Total | 04-03-2026 |
| Nevada CLE |
|
3 Total | 04-03-2027 |
| New York CLE |
|
3.5 Total | 04-03-2027 |
| Oklahoma CLE |
|
3.5 Total | 04-03-2026 |
| Oregon CLE |
|
3 Total | 04-03-2027 |
| Pennsylvania CLE |
|
3 Total | 04-03-2026 |
| Vermont CLE |
|
3 Total | 04-03-2026 |
| Washington CLE |
|
0 Total | 04-02-2029 |
| Wisconsin CLE |
|
3.5 Total | 12-31-2025 |
| West Virginia CLE |
|
3.6 Total | 04-03-2026 |
Select Jurisdiction
CLE
Agenda
-
FTC Regulations: Disclosure of Paid Promotions
- FTC Rules and Disclosure Requirements
- Sponsored Content
- "Material Connection" to the Brand
- Fines and Penalties
- Special Regulations Regarding Minors
-
Structuring Influencer Agreements (With a Sample Contract Review)
- Sample Contract Review
- Sponsored Content Deliverables
- Breaches and Termination Clauses
- Legal Action for Non-Compliance
-
Intellectual Property and Defamation Issues
- Using Copyrighted Material Without Permission
- DMCA Takedown Notices
- Licensing Requirements
- Trademark Issues
- Defamation Dangers in Negative Reviews and Statements
-
Labor Classifications: Employee vs. Contractor
-
Safety and Permits for Content Creation in Public Spaces
- Participant Releases and Waivers
- Event Liability Insurance
- Privacy Rights When Posting Others' Images and Information
-
Sweepstakes and Giveaways Rules and Best Practices
- Official Rules and Procedures
- Terms, Conditions, and Disclaimers
- State and Federal Regulations
Who Should Attend
This program is designed for attorneys. Paralegals may also benefit.
Speakers
Speaker bio
Charles L. Slamowitz
is a renowned leader and trailblazer in the disciplines of AI, Web3, and sustainable technologies. With an illustrious legal career, his journey began by selling two tech startups and realizing the gap between the complexities of emerging tech and the lack of true legal expertise in existence. Since graduating from top-tier programs at both Stanford University and Emory University Law School, Mr. Slamowitz has quickly emerged as the go-to lawyer to navigate the next digital frontier because of his proven, cutting-edge approach to legal complexities in the face of rapid technological change. He has provided counsel to over 150 projects, navigating the intricate realms of compliance, transactions, and litigation. Mr. Slamowitz's diverse roster of clients includes high-profile entities such as Alfa Romeo Formula One, Call of Duty, U.S. Olympics, New York Mets, and Snoop Dogg, underlining his expertise in handling a wide array of legal challenges. As a former counsel at Omnicom Media Group, the second largest ad agency in the world with $3bn under him, he worked with tech industry giants, including Google, Amazon, Meta, and X (formerly Twitter) with clients including AT&T, Warner Bros. Discovery, P&G, and FedEx. Before this, Mr. Slamowitz practiced in a nationally ranked Sports and Entertainment firm and leading litigation groups.
Speaker bio
Ana Juneja
is an award-winning intellectual property attorney and the founder of Ana Law®. She helps celebrities, athletes, influencers, start-ups, entrepreneurs and corporations secure and monetize their brands and ideas in the U.S. and abroad. Ana Law® is the first and only law firm that offers flat-fee, 100% guaranteed patent, trademark and copyright services. Ms. Juneja has a 100% success rate and often speaks on important topics such as emerging legal issues surrounding security, AI and social media. Additionally, she has extensive experience with social media intellectual property infringement issues. Ms. Juneja's insider connections with premier media agencies allow her to have direct access to key social media platforms, such as Meta (Facebook/Instagram), TikTok and Twitter (X). These essential services are an important component of the brand protection strategy for her celebrity, athlete and influencer clients.
Speaker bio
J. Kathleen Bond
counsels clients on food, drug, advertising, and labeling regulations with extensive experience in matters related to the U.S. Federal Trade Commission (FTC), U.S. Food and Drug Administration (FDA), and other regulatory bodies. She provides advertising and labeling advice on a variety of products, including food, dietary supplements, over-the-counter drugs, personal care products, cosmetics, and CBD products, as well as on apparel, shoes, jewelry, and sports equipment. Ms. Bond assists clients with the promotion of their products, including influencer campaigns and social media marketing, as well as crafting and substantiating health benefit claims, "green" marketing, "clean" and "sustainable" marketing, comparative advertising, and "Made in the USA" claims. She reviews and provides guidance regarding auto-ship programs, contests and sweepstakes, and the use of customer reviews and star ratings in product promotions. When necessary, Ms. Bond defends clients in FTC enforcement matters, in addition to defending and challenging advertising claims before the National Advertising Division (NAD). Due to her in-depth knowledge of food, drug, advertising, and ad labeling regulations, she is frequently invited to speak at industry conferences and asked to author thought-leadership articles. Prior to joining Keller & Heckman, Ms. Bond was a partner at a national law firm focusing on advertising and promotion matters for consumer product and food and drug clients. She earned her B.A. degree from Davidson College and her J.D. degree from American University Washington College of Law.
Speaker bio
Samuel A. Butler
works with clients to analyze and manage risks related to product labeling and marketing; with a particular focus on health, nutrition and environmental advertising in the supplement and consumer product industries. With an extensive litigation background, Mr. Butler represents companies in federal courts nationwide, as well as before the Federal Trade Commission (FTC), National Advertising Division (NAD) and National Advertising Review Board (NARB). He also has significant experience in domestic and international arbitration. Mr. Butler earned his B.A. degree from Hampshire College, his PhD degree from State University of New York and his J.D. degree from Duke University School of Law.
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