Litigation & Appeals

4.79

How Jurors Think: Trial Consultant and Attorney Insights on Juror Psychology

Credits Available
Credit Status Total
Alaska CLE Approved 3 Total
Arkansas CLE Approved 3 Total
Arizona CLE Approved 3 Total
California CLE Approved 3 Total
Colorado CLE Approved 4 Total
Connecticut CLE Approved 3 Total
Delaware CLE Approved 3 Total
Florida CLE Approved 3.5 Total
Hawaii CLE Approved 3 Total
Idaho CLE Approved 3 Total
Illinois CLE Approved 3 Total
Maine CLE Approved 3 Total
Minnesota CLE Approved 3 Total
Missouri CLE Approved 3.6 Total
Northern Mariana Islands CLE Approved 3 Total
Montana CLE Approved 3 Total
North Dakota CLE Approved 3 Total
Nebraska CLE Approved 3 Total
New Hampshire CLE Approved 3 Total
New Mexico CLE Approved 3 Total
Nevada CLE Approved 3 Total
New York CLE Approved 3.5 Total
Oklahoma CLE Approved 3.5 Total
Oregon CLE Approved 3 Total
Pennsylvania CLE Approved 3 Total
Rhode Island CLE Upon Request 3.5 Total
Tennessee CLE Approved 3 Total
Vermont CLE Approved 3 Total
Washington CLE Approved 3 Total
Wisconsin CLE Approved 3.5 Total
West Virginia CLE Approved 3.6 Total
OnDemand
2 hours 57 minutes
Jennifer LaRue
James Susag
With Jennifer LaRue from Trial Dynamics + 1 other
Recorded October 22, 2024
Product ID 99090

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Overview

Be Ready to be Surprised

Few trial attorneys have done a focus group where they haven't been shocked by something. Even trial veterans will confess they don't know how jurors think. Yet understanding juror psychology is so integral to courtroom success! In this program, join trial consultant and seasoned trial attorney faculty for an inside look at how jurors make decisions, ways in which different characteristics shape their perceptions, and common attorney-held misconceptions you need to dispel. Arm yourself with the information you need to "select" the right jurors and deliver the right message - register today!

  • Hear a trial consultant's data- and experience-driven insights on juror decision-making, cognitive biases, and group dynamics.
  • Discover subtle ways in which gender, age, education, income, and other influences shape juror perceptions and decision-making.
  • Get real-world examples of how easy it is to misgauge jurors and make poor strategic decisions.
  • Uncover little ways to get more out of trial consultants, focus groups, and post-trial juror interviews.

This program was designed in conjunction with NBI's esteemed 2023-2024 Content Advisory Committee Member Robert J. Kasieta.

Abbreviated Agenda

  1. Juror Decision-Making, Cognitive Biases, and Group Dynamics Explained
  2. Surprising and Subtle Ways Demographic and Cultural Influences Shape Perceptions and Decision-Making
  3. Common Attorney Misconceptions: Real-World Lessons Learned
  4. Tips for Making the Most of Trial Consultants, Focus Groups, and Juror Interviews

Related Topics

Product ID 99090

Credit Details

Credits Available
Credit Status Total
Alaska CLE Approved 3 Total
Arkansas CLE Approved 3 Total
Arizona CLE Approved 3 Total
California CLE Approved 3 Total
Colorado CLE Approved 4 Total
Connecticut CLE Approved 3 Total
Delaware CLE Approved 3 Total
Florida CLE Approved 3.5 Total
Hawaii CLE Approved 3 Total
Idaho CLE Approved 3 Total
Illinois CLE Approved 3 Total
Maine CLE Approved 3 Total
Minnesota CLE Approved 3 Total
Missouri CLE Approved 3.6 Total
Northern Mariana Islands CLE Approved 3 Total
Montana CLE Approved 3 Total
North Dakota CLE Approved 3 Total
Nebraska CLE Approved 3 Total
New Hampshire CLE Approved 3 Total
New Mexico CLE Approved 3 Total
Nevada CLE Approved 3 Total
New York CLE Approved 3.5 Total
Oklahoma CLE Approved 3.5 Total
Oregon CLE Approved 3 Total
Pennsylvania CLE Approved 3 Total
Rhode Island CLE Upon Request 3.5 Total
Tennessee CLE Approved 3 Total
Vermont CLE Approved 3 Total
Washington CLE Approved 3 Total
Wisconsin CLE Approved 3.5 Total
West Virginia CLE Approved 3.6 Total
Select Jurisdiction
CLE

Agenda

All times are shown in

  1. Juror Decision-Making, Cognitive Biases, and Group Dynamics Explained

    1. Juror Decision-Making Processes
    2. Confirmation Bias, Anchoring, and Other Cognitive Biases
    3. Group Dynamics in Jury Deliberations
    4. The Power of Storytelling and Impact of Narratives on Juror Perceptions
    5. Common Juror Misconceptions About the Legal System and Attorneys
    6. Legal Concepts You Will Need to Clarify

  2. Surprising and Subtle Ways Demographic and Cultural Influences Shape Perceptions and Decision-Making

    1. Gender
    2. Age
    3. Education
    4. Occupation and Income
    5. Political Leanings
    6. Ethnicity, Culture, and Religion

  3. Common Attorney Misconceptions: Real-World Lessons Learned

    1. Overestimating Juror Rationality
    2. Overlooking Emotions, Biases, and Cognitive Shortcuts
    3. Preconceptions and Stereotypes You Need to Dispel in Your Own Mind
    4. Why Trying to Read Body Language Can Lead You Astray
    5. Underestimating Group Dynamics

  4. Tips for Making the Most of Trial Consultants, Focus Groups, and Juror Interviews

Who Should Attend

This program is designed for budding and experienced trial attorneys alike. Paralegals may also benefit.

Speakers

Jennifer LaRue
Jennifer
LaRue
Trial Dynamics
James M Susag
James M.
Susag
Larkin Hoffman Daly & Lindgren Ltd.
Speaker bio
Jennifer LaRue

Jennifer LaRue

Trial Dynamics
Jennifer LaRue

M.B.A , is a trial consultant at Trial Dynamics. She began her career as a trial consultant working as a project manager for Litigation Insights (initially known as Rowland, Jasa and Dahl, then the Center for Trial Insights) when she was in college. Following graduation from the University of Kansas with a degree in communications, she returned to Litigation Insights as a consultant. Ms. LaRue went on to get her M.B.A. degree, with a focus in communications and marketing from the Block School at the University of Missouri. She joined the team at Pennebaker in Houston to do both communications and litigation consulting work. Ms. LaRue was pleased to have the opportunity to collaborate with Karen Kash Redden at WitnessWork, as a senior consultant, and eventually a partner. She began working with Ms. Jessica Brylo at Trial Dynamics in 2022. Ms. LaRue has extensive experience in research, including focus group research, community attitude surveys, and post-trial interviews. She also excels at anything involving communication, including witness prep, case themes, and voir dire. Ms. LaRue has worked extensively on medical malpractice cases, including years of extensive breast implant work, infant deaths, and others cases related to a variety malpractice issues. She has worked on auto litigation, as well as other personal injury cases. Ms. LaRue's strength is in making complicated business issues accessible to jurors. She has done so throughout her career, including class action suits, embezzlement, contract disputes, and patent law. Ms. LaRue has also handled cases in which the defendants pled the Fifth.

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Speaker bio
James M Susag

James M. Susag

Larkin Hoffman Daly & Lindgren Ltd.
James Susag

is a seasoned trial attorney with a focus on franchise and dealer disputes, real estate, and complex commercial matters. He has been the lead attorney in over 100 trials and arbitrations in state and federal courts across the country, and in domestic and international arbitration forums. Mr. Susag has the unique perspective of a trial lawyer who has also managed complex litigation and developed strategic legal plans as in-house counsel. Clients appreciate his boardroom-to-courtroom experience in crafting resolutions for their business disputes. Mr. Susag is admitted to practice in state and federal courts in Minnesota, Washington, and Wisconsin, as well as the U.S. Court of Appeals for the Seventh, Fourth and Eighth circuits. He earned his B.A. degree, summa cum laude, from the University of St. Thomas; and his J.D. degree, summa cum laude, from William Mitchell College of Law.

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