Consumer Law

FastTrack

FTC in Focus: Fake Reviews and Other Advertising Law Updates

Credits Available
Credit Status Total
Alaska CLE Approved 1 Total
Arkansas CLE Approved 1 Total
Arizona CLE Approved 1 Total
California CLE Approved 1 Total
Colorado CLE Approved 1 Total
Connecticut CLE Approved 1 Total
Delaware CLE Approved 1 Total
Hawaii CLE Approved 1 Total
Idaho CLE Approved 1 Total
Illinois CLE Approved 1 Total
Kansas CLE Upon Request 1 Total
Kentucky CLE Upon Request 1 Total
Maine CLE Approved 1 Total
Minnesota CLE Approved 1 Total
Missouri CLE Approved 1.2 Total
Northern Mariana Islands CLE Approved 1 Total
Montana CLE Upon Request 1 Total
North Dakota CLE Upon Request 1 Total
Nebraska CLE Approved 1 Total
New Hampshire CLE Approved 1 Total
New Mexico CLE Approved 1 Total
Nevada CLE Approved 1 Total
New York CLE Approved 1 Total
Oklahoma CLE Approved 1 Total
Oregon CLE Approved 1 Total
Pennsylvania CLE Approved 1 Total
Rhode Island CLE Approved 1 Total
Tennessee CLE Approved 1 Total
Vermont CLE Approved 1 Total
Washington CLE Approved 1 Total
West Virginia CLE Approved 1.2 Total
OnDemand
1 hour
Alina Lee
With Alina Lee from Aspire Law
Recorded November 20, 2024.
Product ID 99979

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Overview

Insights for Advising Businesses, Advertisers, Brand Ambassadors, Influencers, and Consumers

The FTC has been busy! Their final rule banning fake reviews and testimonials is now here, just a year after their new endorsement guidelines. Are you up to speed? Join our faculty for the latest updates, hot topics, and best practices in advertising law, with special emphasis on the new rule on online reviews. Give your clients up-to-the-minute legal advice - register today!

  • Gain a thorough understanding of the FTC's new rule on fake reviews and testimonials.
  • Stay updated on the FTC's next regulatory and enforcement priorities.
  • Acquire actionable insights for ensuring compliance and avoiding penalties.

Abbreviated Agenda

  1. Prohibition on Fake or False Consumer Reviews and Testimonials
  2. Restrictions on Buying Positive or Negative Reviews
  3. Requirements for Disclosure of Material Connections
  4. Prohibition on Misleading Claims About Review Websites and Social Media Indicators
  5. Looking Back: Revised FTC Endorsements and Testimonials Advertising Guides
  6. In the FTC's Sights: Gen AI in Advertising, Dark Patterns, and Other Hot Topics
  7. Advising Clients: Actionable Insights for Compliance in 2025

Related Topics

Product ID 99979

Credit Details

Credits Available
Credit Status Total
Alaska CLE Approved 1 Total
Arkansas CLE Approved 1 Total
Arizona CLE Approved 1 Total
California CLE Approved 1 Total
Colorado CLE Approved 1 Total
Connecticut CLE Approved 1 Total
Delaware CLE Approved 1 Total
Hawaii CLE Approved 1 Total
Idaho CLE Approved 1 Total
Illinois CLE Approved 1 Total
Kansas CLE Upon Request 1 Total
Kentucky CLE Upon Request 1 Total
Maine CLE Approved 1 Total
Minnesota CLE Approved 1 Total
Missouri CLE Approved 1.2 Total
Northern Mariana Islands CLE Approved 1 Total
Montana CLE Upon Request 1 Total
North Dakota CLE Upon Request 1 Total
Nebraska CLE Approved 1 Total
New Hampshire CLE Approved 1 Total
New Mexico CLE Approved 1 Total
Nevada CLE Approved 1 Total
New York CLE Approved 1 Total
Oklahoma CLE Approved 1 Total
Oregon CLE Approved 1 Total
Pennsylvania CLE Approved 1 Total
Rhode Island CLE Approved 1 Total
Tennessee CLE Approved 1 Total
Vermont CLE Approved 1 Total
Washington CLE Approved 1 Total
West Virginia CLE Approved 1.2 Total
Select Jurisdiction
CLE

Agenda

All times are shown in

  1. FTC in Focus: Fake Reviews and Other Advertising Law Updates

    1. Prohibition on Fake or False Consumer Reviews and Testimonials
    2. Restrictions on Buying Positive or Negative Reviews
    3. Requirements for Disclosure of Material Connections
    4. Prohibition on Misleading Claims About Review Websites and Social Media Indicators
    5. Looking Back: Revised FTC Endorsements and Testimonials Advertising Guides
    6. In the FTC's Sights: Gen AI in Advertising, Dark Patterns, and Other Hot Topics
    7. Advising Clients: Actionable Insights for Compliance in 2025

Who Should Attend

This program is designed for attorneys. Paralegals may also benefit.

Speakers

Alina Lee
Alina
Lee
Aspire Law
Speaker bio
Alina Lee

Alina Lee

Aspire Law
Alina Lee

is the founding partner at the law firm Your Ad Attorney, Inc. which supports in-house legal departments at some of America's largest and most beloved brands. She provides practical legal advice to companies structuring multimillion-dollar marketing campaigns from start to finish. Ms. Lee also assists her enterprise clients and marketing agency clients with navigating the legal pros and cons of using AI tools and incorporating AI generated materials into marketing campaigns, software, and applications. She also provides guidance on a wide variety of software for dark pattern compliance, compliance with payment processing laws, and pricing disclosures. Her firm supports a full array of transactions related to marketing, software development, and IP licensing. Ms. Lee's experience as an in-house attorney and her focus on the intersection of marketing, technology, IP, and general transactional law allows her to effectively serve as product counsel for companies developing novel technologies. She is admitted in Georgia, and her firm has attorneys licensed in California as well. Ms. Lee earned her J.D degree from Vanderbilt University Law School and her B.A degree from the University of Georgia.

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