Litigation & Appeals

4.68

Types of Jurors: What Many Trial Lawyers Don't Know (but Should)

Credits Available
Credit Status Total
Alaska CLE Approved 3 Total
Alabama CLE Approved 3 Total
Arkansas CLE Approved 3 Total
Arizona CLE Approved 3 Total
California CLE Approved 3 Total
Colorado CLE Approved 4 Total
Connecticut CLE Approved 3 Total
Delaware CLE Approved 3 Total
Florida CLE Approved 3.5 Total
Georgia CLE Approved 3 Total
Hawaii CLE Approved 3 Total
Iowa CLE Approved 3 Total
Idaho CLE Approved 3 Total
Illinois CLE Approved 3 Total
Indiana CLE Approved 3 Total
Kansas CLE Approved 3.5 Total
Louisiana CLE Approved 3 Total
Maine CLE Approved 3 Total
Minnesota CLE Approved 3 Total
Missouri CLE Approved 3.6 Total
Northern Mariana Islands CLE Approved 3 Total
Mississippi CLE Approved 3 Total
Montana CLE Approved 3 Total
North Dakota CLE Approved 3 Total
Nebraska CLE Approved 3 Total
New Hampshire CLE Approved 3 Total
New Mexico CLE Approved 3 Total
Nevada CLE Approved 3 Total
New York CLE Approved 3.5 Total
Ohio CLE Approved 3 Total
Oklahoma CLE Approved 3.5 Total
Oregon CLE Upon Request 3 Total
Pennsylvania CLE Approved 3 Total
Rhode Island CLE Upon Request 3.5 Total
South Carolina CLE Approved 3 Total
Tennessee CLE Approved 3 Total
Utah CLE Approved 3 Total
Vermont CLE Approved 3 Total
Washington CLE Approved 3 Total
Wisconsin CLE Approved 3.5 Total
West Virginia CLE Approved 3.6 Total
OnDemand
2 hours 57 minutes
Madeline Summerville
With Madeline Summerville from Georgia Trial Consulting
Recorded December 18, 2024
Product ID 99465

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Overview

Know the Personality Types and How to Ferret Out Meaningful Conclusions

It's no secret that most lawyers dislike jury selection. Not knowing what to look for, talking to strangers who don't want to be there, and getting them comfortable and engaged are challenging feats for even the most charismatic of trial attorneys. However, its importance cannot be overstated: trials are often won or lost in jury selection. In this program, join our experienced faculty for an insightful dive into the minds and personalities of jurors. Know what you cannot predict, what you can, and what questions to ask to ferret out bright lines and reliable conclusions. Develop a new understanding and take your jury selection skills to the next level - register today!

  • Get to the bottom of group dynamics, predictability in human behavior, and what motivates jurors.
  • Learn what conclusions you should and should not draw from different demographic and cultural factors.
  • Discover five surefire "types" of jurors and strategies for dealing with them.
  • Review superficial questions that many trial lawyers are guilty of asking, and learn what to ask instead.

This program was designed in conjunction with NBI's esteemed 2024-2025 Content Advisory Committee Member Robert J. Kasieta.

Abbreviated Agenda

  1. Think Like a Modern-Day Juror
  2. Juror Types: What You Can and Cannot Predict
  3. 5 Jurors to Strike and How to Identify Them
  4. Superficial/Ineffectual Voir Dire Questions You Need to Stop Asking (and What to Ask Instead)
  5. Strategically Theming Your Case
Product ID 99465

Credit Details

Credits Available
Credit Status Total
Alaska CLE Approved 3 Total
Alabama CLE Approved 3 Total
Arkansas CLE Approved 3 Total
Arizona CLE Approved 3 Total
California CLE Approved 3 Total
Colorado CLE Approved 4 Total
Connecticut CLE Approved 3 Total
Delaware CLE Approved 3 Total
Florida CLE Approved 3.5 Total
Georgia CLE Approved 3 Total
Hawaii CLE Approved 3 Total
Iowa CLE Approved 3 Total
Idaho CLE Approved 3 Total
Illinois CLE Approved 3 Total
Indiana CLE Approved 3 Total
Kansas CLE Approved 3.5 Total
Louisiana CLE Approved 3 Total
Maine CLE Approved 3 Total
Minnesota CLE Approved 3 Total
Missouri CLE Approved 3.6 Total
Northern Mariana Islands CLE Approved 3 Total
Mississippi CLE Approved 3 Total
Montana CLE Approved 3 Total
North Dakota CLE Approved 3 Total
Nebraska CLE Approved 3 Total
New Hampshire CLE Approved 3 Total
New Mexico CLE Approved 3 Total
Nevada CLE Approved 3 Total
New York CLE Approved 3.5 Total
Ohio CLE Approved 3 Total
Oklahoma CLE Approved 3.5 Total
Oregon CLE Upon Request 3 Total
Pennsylvania CLE Approved 3 Total
Rhode Island CLE Upon Request 3.5 Total
South Carolina CLE Approved 3 Total
Tennessee CLE Approved 3 Total
Utah CLE Approved 3 Total
Vermont CLE Approved 3 Total
Washington CLE Approved 3 Total
Wisconsin CLE Approved 3.5 Total
West Virginia CLE Approved 3.6 Total
Select Jurisdiction
CLE

Agenda

All times are shown in
  1. Think Like a Modern-Day Juror

    1. Then vs. Now: How and Why Juries Have Changed
    2. Group Dynamics
    3. Predictability in Human Behavior
    4. What Motivates People More: Fear or Positive Incentives?
    5. Most Jurors Don't Want to Be There: How to Make it Easier for Them and Establish Rapport
  2. Juror Types: What You Can and Cannot Predict

    1. Different Demographic and Cultural Factors: What Assumptions Are Valid vs. Invalid
    2. Leaders vs. Followers
    3. Compromisers vs. Authoritarians
    4. Analytical Thinkers vs. Storytellers
    5. Empathetic and Sympathetic Jurors vs. Skeptics
    6. Open vs. Closed-Minded Jurors
    7. Diplomatic vs. Tactless Jurors
  3. 5 Jurors to Strike and How to Identify Them

    1. Liars
    2. Domineering Personalities (Unless They Clearly Favor You)
    3. Jurors You Can't Research Because They Are Off the Grid
    4. Jurors Who Can't Advocate for You Because They Have Communication Deficits
    5. Jurors Who Are Hostile to the System
  4. Superficial/Ineffectual Voir Dire Questions You Need to Stop Asking (and What to Ask Instead)

  5. Strategically Theming Your Case

    1. Appeal to Universal Truths
    2. Make it About the Jury
    3. Adapt Your Theme to Speak to Your Jurors

Who Should Attend

This program is specially designed for trial attorneys.

Speakers

Madeline Summerville
Madeline
Summerville
Georgia Trial Consulting
Speaker bio
Madeline Summerville

Madeline Summerville

Georgia Trial Consulting
Madeline Summerville

is the owner and an attorney at Georgia Trial Consulting. She has tried cases with some of the best trial lawyers in Georgia. These experiences, coupled with her extensive psychological and social sciences research into tactics of communication and persuasion, have allowed Ms. Summerville to develop a modern, unique, and highly successful approach to jury selection and overall trial presentation. She assists in developing and finalizing voir dire questions which are specifically targeted to elicit the most crucial information from each potential juror, as well as prime them for the next stage in the game. Ms. Summerville will also review your opening statement with you, as well as your visual aids. She will help you adjust your language and the structure of your presentation so that you can communicate with your jury in the most effective manner possible. Ms. Summerville earned her B.A. degree from Emory University and her J.D. degree from Emory University School of Law.

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